I asked my 5 and half year old daughter 'What does Barbie do?', she replied 'Barbie wears nice clothes and gets married’.
Oppression has many forms, from fascism to fashion dolls for five year olds.
I've been bad mouthing Barbie for a while now and it's beginning to work.
I tell my daughter that Barbie doesn’t do anything, and she seems to agree, although reluctantly. In my daughters terms, Barbie just sits on the couch all day and watches television - she doesn’t make anything, doesn't help anyone, doesn’t explore anything, doesn’t pull anything apart, doesn’t draw pictures or go outside to get dirty knees. But she does ‘look pretty’ and she does ‘get married’.
What Barbie actually does is invisible to my daughter's eyes. Needless to say that Barbie personifies a dangerous and oppressive ideal for little girls - passive decoration for male desire, blonde perfection and meaning through shopping.
Barbie is an insidious product. Always waiting to perform its magical terror. Imagination not required. And the product has recently mutated into an internet connected doll, that interacts with your child. To delete parents simply press a button.
To aid in the demise of this terrible product I’m developing a new accessory, it’s called the ‘Barbie bodybag'®. Made from plush vinyl with sparkly studs and a gold zipper, it’s Barbie’s final funerary fashion accessory.
The child zips Barbie into her sparkly sheath then pops it into the bin. Bad for the environment but a deep learning experience for your daughter.
‘Barbie bodybag’ will be available in Q4 2016.
Once upon a time online shopping was new and full of promise. It has mutated into a global beast, that looks nothing like the bastard child of the early 2000s.